Whoopi Goldberg – Sweater Collection
Direct-to-Retail
After a very successful first season, WMG was tasked with identifying an appropriate retailer partner for Whoopi Goldberg’s collection of Ugly Holiday Sweaters.
Keeping in mind the desired price points and demographics Whoopi was targeting,WMG secured Zappos.com as the exclusive retailer partner for the collection’s second season. In addition to carrying the collection, the Zappos.com orchestrated a photoshoot, PR, and Wild Postings, as well as utilizing Whoopi’s collection as their Holiday “Windows” centerpiece.
