Sony Pictures – The Emoji Movie Collection
Licensing
Sony Pictures retained WMG to create a halo fashion collection around their 2017 Summer Blockbuster, The Emoji Movie.
On Sony’s behalf, WMG identified and secured eight fashion brands to utilize the IP of the film and create a capsule collections.
WMG simultaneously engaged Saks FifthAvenue as the exclusive US Department Store partner. Saks dedicated 6 of their esteemed Windows in NYC and 3 Windows in Beverly Hills for one month to showcase the collection and dedicated Shop-in-Shops in both locations, as well as their E-Commerce site for a thorough 360* experience.
WMG identified a unique marketing opportunity for Sony Electronics Tokyo, Japan. Sony Electronics will be utilizing a proprietary technological platform, for the first time outside of Japan. This platform will be the centerpiece of the Saks Window displays alongside the collections.
