Sesame Street – LeSportSac
Licensing
WMG was tasked by client Sesame Street to identify and secure a partner which could take its ubiquitous characters and breathe new life into them through product.
Securing LeSportSac, and ITOCHU company, was the perfect focus. Knowing how the design team in both New York and Tokyo could bring these iconic characters to life in an exciting and fun ways unlike other brands in the category.
LeSportSac created multiple styles from tote bags to clutches to backpacks in multiples designs for each. The collection will be releasing for Holiday 2020 on a global scale for both in-tore (wholesale and owned retail) as well as online.
