Rochambeau – Blu E-Cigs
Commercial Endorsement
“Cool kids” of fashion, Rochambeau, were looking for a medium to increase their brand awareness while being true to who they are as designers. Both being smokers already, were searching for an easier way to indulge.
Cole Identified Blu E-Cigs’ “Something Better” platform (more here)as the most appropriate partner for Rochambeau due to their forward thinking outlook on the industry and their desire to to find the right personas to take the reigns for the brand. This partnership fit perfectly into the lifestyle of the designers and their brand ethos – Something Better.
The relationship started with a 60 second video, and has since grown to incorporate more content, experiential activations, product design and integration into the world of Rochambeau.
