Paramount Pictures – Grease (40th Anniversary)
Licensing
Paramount Pictures retained WMG to help celebrate the 40thAnniversary of their most iconic film, Grease.
Utilizing the knowledge of both industries, WMG identified three distinct brands to participate.
Simon Miller for RTW partnered with Nordstrom’s SPACE, Olympia Le-Tan partnered with Neiman Marcus, and lastly School of Sock for a Direct to Consumer angle.
Each brand brought a very different approach, price point and aesthetic to this partnership to utilize the IP and create something in the vein of their own brand but with the nostalgia and whimsy of Grease.
