Jason Wu – Sharpie – Moleskine
Collaboration / License / Endorsement
WMG, after discussing with Jason Wu, learned how obsessed he has always been with both Sharpie markers and Moleskine notebooks. With that knowledge, WMG structured licensing partnerships with both companies, as they compliment each other, and launched them simultaneously at Jason’s #GREYOUT during New York Fashion 2017.
Both brands partnered with Jason to create unique content (social media and website) to Showcase the partnership and announce the products, which, has since sold out.
