Jason Wu – LMF Industries
Industries Licensing
WMG brokered a license on bachelor of Jason Wu with LMF Industries for the design, production and distribution of handbags. This particular license was singled out specifically as a revenue generator for the Jason Wu brand, while at the same time, broadening the brand’s awareness and reach on a global scale through a more approachable price-point for the consumer, while maintaining the Jason Wu quality of product.
The handbags will be sold through a unique relationship with TJX Cos., which gives Jason Wu strict control and approval of each store location the brand may be carried in.