James Bond – No Time to Die
Licensing, Promotion
WMG was tasked by MGM Studios to create a partnership around the new James Bond film, No Time to Die. MGM tasked WMG to create a capsule collection focused on the next generation Bond audience.
WMG then identified Urban Outfitters as the right partner to reach a younger customer.
Urban and WMG jointly decided to work with a third party brand, Period Correct, to design the collection, given the brand’s affinity for cars, particularly Aston Martin. Period Correct designed 11 SKUs exclusive to this program and will be supporting UO with the launch event/content to build anticipation for the film, which was supposed to release in November 2020 (due to Covid it was pushed back indefinitely)… the collection hit the floor on August 3, 2020 regardless and sold out.
