Isaac Mizrahi – Sesame Street – Bloomingdale’s
Direct-to-Retail, Licensing
WMG was tasked by Xcel Brands, owner of Isaac Mizrahi, to build a program around the Isaac Loves Sesame Street; Sesame Street 50th Anniversary partnership.
After identifying the appropriate classifications and product assortment, WMG secured Bloomingdale’s as the department store launch partner for the collection. In addition to buying into and launching the collection, Bloomingdale’s hosted a children’s ‘afternoon tea with Sesame’ at their Flagship NYC store.
Bloomingdale’s launched the product in thirty of their stores as well as online, with a site takeover to launch, and hosted events at four locations in addition to their flagship store. WMG also identified and secured, on behalf of Isaac Mizrahi, multiple product partners including Finn + Emma, State Bags and The Bosco (custom photo booths for the events).
