Ghostbusters – 35th Anniversary
Licensing
In order to celebrate the 35th Anniversary of the original Ghostbusters film, Sony Pictures tasked WMG to structure a series of partnerships in the fashion space. WMG strategized brands which could related elevated product, but not take themselves too seriously and enjoy the irreverence that is Ghostbusters. The three brands which WMG focused on were K-Swiss for footwear, Naked & Famous Denim for apparel, and Roller Rabbit for Pajama sets for the whole family.
The release of each brand was timed out to keep the excitement and buzz going through the second half of 2019 leading up to Halloween; the biggest time of year for the franchise. K-Swiss launched in June, Roller Rabbit In September, and Naked & Famous in October.
